Nowadays, GODIVA is one of the successful chocolate company in the Financial Tsunami.
至於朱古力，GODIVA Chocolatier表示，今年情人節朱古力禮盒的價格介乎120元至1360元，
According to Ming Pao, GODIVA had increased the product price. It also still get the expected result.
I would like to use the Cycles of Actions to apply in the GODIVA in Valentine Day.
Cycles of Actions
1. Personal Cognitions: People know that they need to buy the gifts such as flower, jewelry and chocolate to give to their lover.
2. Individual Behavior: They need to choose the shop to buy the gifts. They are also choosing the special or meaningful gift such as heart shape chocolate.
3. Organizational Actions: GODIVA promote different shape, taste and package chocolate for the different type buyer. For the Valentine Day, they promote the two different heart size in the one chocolate.(see picture)
4. Environmental acts: GODIVA have a higher reputation of making chocolate, including to
a) package,
b)taste,
c)design and
d)the level of the favorable for people.
It can advance to the people which are likely to buy GODIVA gifts. Therefore, It can affect that the people must believe the chocolate is necessary in the Valentine Day.
For the cycles of actions, it is the loop. Godiva had generated more idea through the cycles of action. The following is the examples of the Godiva applying to the cycles of actions.
1. At the beginning, Godiva had produced the chocolate in order to attract people.
2.Then, in order to enhance the profit and reputation, Godive promote the exclusive chocolate through diffenet festival such as christmax and Chinese New Year.
3. Through the cycles, they were created different service for another type customer. For examples: Corporating gifts for the company to show their company good image.
4. Through the cycles of action, it is repeating for the Godiva. It can generate more new ideas, strategies such as design package from company change to customer. The cycles is likely to expand from the local business to global business (It likes Paradigm Shifts).
5. In the cycles, they can capture more knowledge and new idea through the environment changed and the people interest.
Yes! GODIVA was successful in Valentine's Day due to it took the right organization action. What are the organization actions in GODIVA in the workday?
回覆刪除I think that one action of GODIVA design the package.
回覆刪除It can make people interest who believe that it can transmit their love message to lover.
For example: They use the heart shape crystal and red box to place the chocolate. It can make more romantic feeling with lover in Valentine day.
Moreover, the staff will suggest some chocolate to customer when they have no idea what chocolate do they buy.
the exmaple is relevant. Yet, do they accomplish their goals? I wonder the sale performance is satisfactory. And as Molly said, should the cycles be applied for the rest of the year? What new strategy should be launched?
回覆刪除Nowadays, many companies face to financial tsunami. They need to plan the effectiveness ways to survive in the society. Therefore, I believe Godiva accomplish their until now.
回覆刪除Godiva had plan the new marketing strategy in every year through mentioned the cycles of actions elements.
For the strategy, they use the particular boxes to place the chocolate. When customer see the box, they must imagine the represent festival. For example: Godiva Plush can represent it can transmit the love message to lover.
The Newsletter for Godiva 2009
http://www.godiva.com.hk/TC/member/NewsLetter.asp